Irish Film Institute

The Irish Film Institute is Ireland’s national cultural institution for film. When they re-branded, changing from the Irish Film Centre to the Irish Film Institute they selected Verso, from a panel invited to pitch for the business, to create their new visual identity. At the centre of the identity is a symbol derived from a cinema screen while also implying that the IFI is a physical location to be visited for a variety of purposes. The brand styleguide outlines rules and guidelines for the logo, color palette, typography and graphics. We provided: Visual Identity; Brand Guidelines & Positioning; Publication Design; Print Design; Design for Marketing Material.

What the client said:

The IFI has found Verso a pleasure to work with over the years with consistent high quality design, exceptional working practice and an acute understanding of the different communication requirement within each brief. Always flexible and prompt I would recommend Verso to any organisation.
Shauna Lyons IFI Public Affairs & Marketing Director