Brand Identity System
Map Executive is a Melbourne based executive recruitment and search firm. In 2012 they approached Verso to create for them a brand identity system that would match their agility and pragmatism. We created a sharp and flexible identity system for Map Executive that defined a modern professional tone of voice through the controlled use of photographic imagery and an adaptable logo suite. Reflecting Map Executives working practices a key aspect of the brand development was the creation of a range of avatars with a shorthand version of the logo for use in social media. The new identity was applied to corporate stationery, reports, company profile and a website.