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Irish Film Institute

Irish Film Institute

Brand design and development

In 2003 the IFI re-branded, changing from the Irish Film Centre to the Irish Film Institute. They selected Verso, from a panel invited to pitch for the business, to create their new identity. In the intervening 10 year period we have completed well in excess of 200 projects for the IFI. We produce a wide range of marketing and promotional material for key IFI events such as the highly popular IFI French Film Festival, IFI Stranger Than Fiction Documentary Film Festival and the cult favourite IFI Horrorthon. We also produce the bi-annual IFI Education programme. Our work for IFI includes the design of DVD packaging for a growing list of titles from IFI Irish Film Archive as well as work for IFI sub-brands IFI International and IFI Preservation Fund.

“The IFI has found Verso a pleasure to work with over the years with consistent high quality design, exceptional working practice and an acute understanding of the different communication requirement within each brief. Always flexible and prompt I would recommend Verso to any organisation”.
Shauna Lyons
Public Affairs & Marketing Director

Related projects

IFI French Film Festival
IFI Stranger Than Fiction
IFI Archive Collection