The Marketing Institute of Ireland
AIM Awards brand identity and marketing material
The All Ireland Marketing Awards, an initiative of the Marketing Institute of Ireland, celebrate marketing achievement throughout the country across all of the key disciplines of marketing. Verso have been working closely with the Marketing Institute of Ireland since 2007 developing the AIM Awards brand identity. In 2013 we were asked to strengthen the relationship between the awards and the Institute, this involved refreshing the award’s brand identity, making it sharper and fresher. We continued the theme of shinning a spotlight on excellence. Our designs were applied to a range of material including advertising, brochures, tickets, certificates and menus.